Hanoi Retail Market Insights from Savills Vietnam
Prior to diving into the leasing process, understanding Hanoi’s retail market landscape offers valuable insights for businesses considering commercial leasing opportunities at Oriental Square by OSI:
- Retail market forecast: Vietnam's total e-commerce transaction value is projected to reach USD 49.9 billion by 2028.
- Occupancy rate: The market report indicates that Hanoi's retail space occupancy rate remains steady at 85%, reflecting strong demand for quality retail spaces.
- Supply outlook: By the end of 2025, Hanoi is expected to add 140,700 m² of new retail space from four shopping centers and three retail podiums. The 2026 – 2027 period anticipates an additional 174,100 m² of leasable floor area from seven key projects.
- Development of Tay Ho Tay Area: Since late 2023, the addition of Lotte Mall has reinforced Tay Ho Tay’s position as a new shopping and service destination. The emergence of quality projects such as Oriental Square by OSI further enriches the commercial ecosystem here.
- Digital consumption and experiential trends: The report highlights that international retail brands entering Vietnam should prioritize flagship store expansion to strengthen brand visibility before scaling e-commerce sales.
- Future outlook: With substantial new supply expected through 2027, Hanoi's retail sector is set for long-term growth, positioning Vietnam as an attractive retail market within Southeast Asia.

(Nguồn: Openasia)
11-Step Guide to Leasing Shophouses & Commercial Space at Oriental Square by OSI
Located in Plot H2CC1, Tay Ho Tay Urban Area (Starlake), Bac Tu Liem District, Hanoi, Oriental Square by OSI is a Grade A office and commercial project developed by OSI Holdings and managed by Savills Vietnam. Built and operated to LEED Gold standards, the building is set to offer a modern, quality work and commercial environment.
The following 11-step leasing guide outlines the process for businesses looking to secure strategic retail or office spaces at Oriental Square by OSI.

Phase 1: Needs Assessment and Potential Evaluation
1. Shophouse and commercial space requirements: Define space requirements (sqm), budget, and technical specifications to identify the ideal Grade A commercial space at Oriental Square by OSI.
2. Preliminary qualification: OSI Holdings or Savills reviews business profiles to ensure alignment with the project's vision.
3. Information Provision: Businesses provide business plans and specific technical requirements for tailored consultation.
4. Due Diligence: Financial capacity and credibility are assessed to foster a long-term, successful partnership. Company profiles and financial reports may be requested.
Phase 2: Commercial Agreement
5. Key commercial terms: Both parties discuss and agree on core commercial terms (rent, deposit, lease term, etc.).
6. Offer to lease (OTL): OSI Holdings issues the formal OTL, outlining key agreed commercial terms.
7. Offer to lease negotiation: Both parties review and refine the OTL to reach a final consensus.
8. Offer to lease execution: The tenant signs the OTL and submits the holding deposit, securing their desired space at Oriental Square by OSI.
Phase 3: Contract Finalization
9. Lease Contract Drafting: OSI Holdings’ legal team prepares the formal lease contract based on the executed OTL.
10. Lease Contract Negotiation: Thorough review and negotiation of legal terms ensure the rights and obligations of both parties are protected.
11. Lease Contract Signing: With the contract signed, businesses officially become part of the Oriental Square by OSI community.
Note: The leasing process timeline may vary depending on the leased area size and internal approval procedures. Businesses are encouraged to plan accordingly.
Take this opportunity to establish a solid foundation for your business's future at Oriental Square by OSI, the premier Grade A office and commercial development in Hanoi!
Contact us today for in-depth consultation and to schedule a site visit:
- Savills Việt Nam (Management & Leasing Agent): 0948 000 468
- OSI Holdings (Project Developer): 0932 038 666