For decades, establishing headquarters in Hanoi’s traditional downtown districts was regarded as a symbol of prestige and corporate status. Today, however, these areas are generating significant “hidden costs” for businesses.
Overloaded transportation infrastructure has led to severe inefficiencies in executive mobility, wasting valuable time for senior management teams. At the same time, the chronic shortage of parking spaces for both cars and motorbikes creates major inconvenience for clients and business partners visiting the area.
More importantly, many buildings within the old CBD are aging and unable to meet modern ESG (Environmental, Social, and Governance) standards — criteria that are rapidly becoming mandatory for global enterprises.
It is no coincidence that leading technology and financial corporations are choosing Tay Ho Tay as their new destination. Samsung’s largest R&D center in Southeast Asia stands as a clear testament to the area’s strategic potential.
Starlake is being master-planned as Hanoi’s new economic, diplomatic, and administrative hub, bringing together 13 ministries and numerous embassies. With newly developed infrastructure, wide boulevards, and flood-resistant urban planning, the area effectively solves the traffic congestion challenges associated with the traditional CBD.
From Starlake, executives can reach Noi Bai International Airport in just 20 minutes via Vo Chi Cong Boulevard — optimizing valuable time for global business leaders.
Capturing this macro relocation trend, Oriental Square emerges as a pioneering Grade A office icon in the heart of Starlake. Officially commencing operations in April 2026, the development offers an ideal workspace solution tailored for multinational corporations.
Oriental Square eliminates infrastructure concerns with three large-scale smart basement parking levels integrated with EV charging stations. Beyond the building itself, tenants benefit from a premium five-star ecosystem surrounding the project, including Lotte Mall Westlake and internationally branded hotels such as L7 and InterContinental, creating an exceptional environment for business networking and hospitality.
Most notably, the decision by OSI Holdings to establish its own headquarters on the 16th floor serves as the strongest testament to the project’s construction quality and transparent legal foundation.
Is your business ready for this strategic relocation?
📞 Contact our Leasing Department Hotline: 0932 038 666 today to receive a location analysis report and schedule an exclusive VIP Site Tour.
In March 2026, the Grade A Oriental Square office building (Starlake Urban Area, Tay Ho Tay) was honored to receive the LEED Gold certification in the Building Design and Construction (BD+C) category from the U.S
The debut of ORI FITNESS by UNIQUE 20 on the 4th floor of Oriental Square is more than just a new amenity. It is a bold statement regarding the new standards of Grade A office spaces: where health and technology work in harmony with professional productivity.
